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Business Blog – Tribe Social Fitness

Business Blog - Tribe Social Fitness

Today we are chatting with the awesome Mark Capelin from Tribe Social Fitness at Taren Point, in our brand new Sombrilla Creative Business Blog where we get the inside scoop from business owners, on what they believe to be the highlights and low lights of being an entrepreneur. Mark is sharing with us how he got started as a business owner, what makes him happy, what super power he wishes he had and the big one that we all want to know… what a personal trainer’s weakness is when it comes to food! Yep, we’ve got you covered. Jump in below to our very first business blog…

Name: Mark Capelin

Business Name: Tribe Social Fitness

Industry: Fitness Industry

Years In Business: 10


What were you doing before you started your business?

I owned a couple of smaller Personal Training Studios from 2004 to 2011.


Why did you start your business?

I am passionate about Fitness and helping other people achieve their goals and I also want to create an extraordinary life for my wife Carla, and 3 children (that wasn’t going to happen working for someone else)


Who do you look up to in business or who do you strive to be like?

I have a few people that I look up to in business, most are friends of mine actually. Simon Bennett is at the top of the list. He and his Wife, Leona, own Southern Waters Legal in Cronulla. Like Carla and I, they have 3 children, and I respect the way both Simon and Leona successfully put energy into their family, business, their Health, and their own relationship too. Others I look up to are Dave Highland (Highland Property), Kieran Bresnahan and Matthew King (McGrath Real Estate) and also my brother Scott and Matt Williams. Each of these guys did not start with a hell of a lot and have all managed to grow successful businesses.

Where do you see yourself in 5 years time?

2 Tribes running extremely well with the view to open more Tribes.


What advice would you give to other entrepreneurs starting out?

Know your Market (what they want and why), don’t expect customers to just walk in your door, you have to go out there and get them. Understand that there will be tough times, these times are inevitable and never ending. Really try and adopt the attitude of ‘it is not about how hard you can hit, it is about how hard you can get hit, and keep moving forward, how much you can take, and keep moving forward. That is how winning is done’.


What is the best thing about owning your own business?

It took me a while to realise this, but it is the challenge. It is the opportunity to conquer goals, set new ones, and keep moving forward. That is what gives me satisfaction.


What is the worst thing about owning your own business?

Getting knocked down. People are interesting creatures sometimes.


What is your greatest achievement to date? (business related)

Opening Tribe in November 2011 and having it at capacity 9 months later


What is your greatest achievement to date? (non-business related)

Growing my relationship with Carla stronger and stronger as time goes forward. I see many other couples do the opposite. I put that down to communication. Everything stems from my relationship with Carla.


If you weren’t doing what you’re doing now, what would you do?

I hate that question……Um….I really don’t know. It would be some sort of business.


How do you plan to grow your business?

Attracting excellent people is key for us. Our model and systems are growing in strength (that is the easy part in comparison to attracting the right people)


What platforms are you currently using to achieve success?

People and Processes. We have a winning Team. We have also built our own online platform that manages our entire business from members booking classes, to hosting all of the Members Personal Training information (goals, measurements, nutrition, training plans etc), our business reports so that at the press of a button we can produce reports that show us the critical numbers of our business. We also have a pre-choreographed group exercise system that streams live through the internet. We created and built this ourselves (with lots of help from our IT gurus). We have 50 classes on video that stream through the screens at the front of the class. It enables the instructor to walk around the class and assist those that need a little extra help/guidance.


What platforms do you want to start using to achieve success (but don’t have the time to)?

We are currently writing a book in regard to getting in shape.


What is one skill you would love to learn?

I need to read more.


When you were younger, did you ever think you would become an entrepreneur? If yes, why?



What does a typical day of yours consist of?

I wake at 4:15am take a couple of classes and train 1-2 people one on one, then the rest of the day at the moment is spent on building our system and refining our model, plus time in recruitment and marketing.


What is the best business idea you’ve had, that you’ll never use? (I promise I won’t steal it)…

Has anyone invented a prawn peeler? There would have to be a market for that!


How has becoming an entrepreneur made you a better person?

It has made me a better communicator. Naturally, I don’t have a lot of patience. It has made me try and understand where someone else is coming from (their perspective) before I try and put forward my perspective. Understand before being understood. (I learned this in a book, I didn’t come up with that myself!)


What did you want to be ‘when you grow up’?

A NRL Player (for the Sharks)


Do you prefer working solo or as a team?

Ha ha. Great question. I like running my own business within a Team environment. My brother and I have set Tribe up in a structure whereby this can be satisfied.


What is your goal in life?

I have lots of goals. Not just one. They all centre around family, friends, health, money and freedom of time. To put it into a sentence, I want to be in a position where I can choose what I want to do with my time.


What are your 3 best traits?

I think I am easily approachable, driven and I like to think I have loads of energy.


What meal or food is your number one weakness?

Mint Slice Biscuits.


What is your favourite colour?



What is the best book you’ve ever read?

Mmmm.I am going to go with Think and Grow Rich by Napoleon Hill. I think it encompasses it all


What activities, sports or hobbies do you enjoy doing outside of work?

Playing with my kids, watching them play sport, spending time with Carla, seeing family and friends. Watching the Sharkies play…


If you were granted one super power, what would it be?

Speed. To be able to run super super fast.


Thanks to Mark Capelin from Tribe Social Fitness at Taren Point for sharing some of his thoughts and passions with us.

Stay tuned for our next month’s business blog coming soon!!




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