Sombrilla Business Blog – Lets Meet Wayne Brightman
We were lucky enough to interview Wayne Brightman from Promo-More. Wayne has opened up about his journey to where he is today and shares his insights into business and his future plans to come. Enjoy the following interview and get to know Wayne a little more…
Name: Wayne Brightman
Business Name: Promo-More
Industry: Uniforms Supplier & Promotional Products Dist.
What Country were you born in?
I was hatched in New Zealand
What was childhood like for you there?
I was exported at aged 10 to Sydney, prior to that I was in an orphanage my 1st 6mths before being adopted, I broke both legs when I was 6-7 , Romper Room was on and I didn’t want to miss it and slipped over running into the house, age 8, I had 2 paper routes (1st job), I was bad at baseball, ok at rugby and quite good at swimming.
What did you do after leaving school?
School asked me to leave early in year 9 and at the same time we were moving house to a totally different suburb so I decided it was time to get a job, 4 days later I was employed by a fashion cutting service in Surry Hills
What were you doing before you started your business?
Why did you start your Current business?
Who do you look up to in business or who do you strive to be like?
( can be friend, famous or foe)
Where do you see yourself in 5 years time?
What advice would you give to other entrepreneurs starting out in your Industry?
Plan to fail,
Outsource specific services,
Join a networking group,
Make it a saleable asset within 5yrs,
What is the best thing about owning your own business?
Being able to close early to coach junior soccer,
Not having to deal with rude people,
I’ve noticed in the last 14yrs I’ve taken less sick days so it must be healthy
What is your greatest achievement to date? (business related)
Unfortunately my greatest achievement since starting PROMO-MORE was something I did for a competing business who buys through us a specific brand on a wholesale arrangement. They had the opportunity to pitch a national business and lacked the skills to do so in a boardroom environment so they asked if I would do it, I explained what they would need to do to secure it then did the pitch, we won them the business which in the 1st 6mths generated them $180k in new sales.
I’ll add in another one which we were successful in, it was also a national business with 550 staff, all the major industry players were quoting and we by total luck stumbled into the frey on the 11th hour, we needed a point of difference and what is fairly standard today wasn’t in 2005, online ordering!!! We WON!!
What is your greatest achievement to date? (non-business related)
If you weren’t doing what you’re doing now, what would you be doing?
How do you plan to grow your current business?
Improve our marketing, pretty much the weak spot of the business
What platforms are you currently using to Market your business?
What other activities do you do to advertise your business?
BX Connect, (networking breaky)
Sponsor Junior Soccer Team with Training Shirts, Engadine Crusaders
Sponsor Summer Soccer side with Playing Shirts, Bosco Soccer
Field sponsor at a local Soccer Club for their ground flags, Heathcote FC
Are there any platforms you want to start using to achieve success
(but don’t have the time to)?
What is one skill you would love to learn?
When you were younger, did you ever think you would become an entrepreneur? If yes, why?
What does a typical day of yours consist of?
I’m in the office by 6am processing supplier invoices from the day before, then moving on to processing new orders, design layouts, quotes, chasing up deadlines and working through any issues that arise and attending any client appointments
What is the best business idea you’ve had, that you’ll never use?
(I promise I won’t steal it)
What did you want to be ‘when you grow up’?
Do you prefer working solo or as a team?
What is your goal in life?
What are your 3 best traits?
Good work ethic
I find it hard to say no
Who is your number #1 idol?
What meal or food is your number one weakness?
What is your favourite colour? and why?
What is the best book you’ve ever read?
What activities, sports or hobbies do you enjoy doing outside of work?
Ride my mountain bike
Reading action novels
I love movies
If you were granted one super power, what would it be?
What advise would you give to the 10 year old you about work and life?
All the mistakes you made were not mistakes at the time so plan ahead a little more to lessen them
When leasing your 1st office ask if you have allocated parking do not assume you do
Winks wins 21 races in a row, get on it!!
Sell your CH10 shares in 2015
Do not marry Gay she cheats on you!!,
Connect with Wayne on Social Media
Personal LinkedIn Profile
Thanks to Wayne from Promo-More, for sharing some of his thoughts and passions with us.
Stay tuned for our next month’s business blog and learn about Charlie from iBid Property.
April 8, 2019
April 8, 2019
January 15, 2018