Ranking Importance
In 2016 research shows that approximately 85% of all Web sites are found via search engines
Office 1/ Suite 8/ 33 Gerrale St
Cronulla NSW 2230
0414 783 677
9544 2424
[email protected]
[email protected]
Office 1/ Suite 8/ 33 Gerrale St
Cronulla NSW 2230
0414 783 677
9544 2424
[email protected]
[email protected]
SSL CERTIFICATES
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What is an SSL Certificate for, and why do I need one on my website?
SSL and Secure Certificates provide security for your website by encrypting communications between the server and the person visiting the website. Plainly speaking, they are the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.
With Google’s recent announcement, earlier this year, they will flag all the unencrypted websites on the internet by the end of 2017. This means if your website doesn’t have an SSL certificate, it will display a ‘Not Secure’ in the URL bar. This will effect your google ranking and you will be penalised by search engines. It is also detrimental to the trust you have built in your brand and can have far reaching effects on brand perception.
SSL Certificate has following information:
- Name of the holder
- Serial number and expiration date
- Copy of the certificate holder’s public key
- Digital Signature of the certificate-issuing authority
- Digital Signature of the certificate-issuing authority
In order to use SSL, you need to have an SSL Certificate (also known as a Secure Certificate) installed on your server Firefox, Safari or Google Chrome.
What is it used for?
There are two main reasons why you would need an SSL Certificate. The first and most common reason is because you want to accept credit card payments on your website. The second reason is that you may have confidential information that you want to keep secure while it is being accessed via the web. SSL Certificates also help to protect your passwords from being intercepted, when typed into a secure login page.
Do I need one?
If you are accepting credit card payments online via a merchant account, the credit card associations and networks require that you use SSL whenever you transmit credit card information, such as the card number, cardholder’s name, expiration date, CVV code, etc. (such as when a customer enters their credit card on your shopping cart order form or payment page). This is an important part of making your website PCI compliant (a set of rules that must be followed in order to accept credit card payments).
In addition to being PCI compliant (which is required by Visa, MasterCard, Discover Network, American Express, Diners Club International, JCB and your payment processing company), your customers also look to see if your order form or shopping cart is secure before entering their credit card information. You can easily lose sales if your customers see that your site is not secure.
If customers are not entering credit card information directly on your website, but rather entering it directly on a payment processing company’s website, such as PayPal, Google Checkout or Amazon Payments, you should still get an SSL certificate because there are new regulations that have been introduced by google for website compliance and ranking scores, that have made collecting data ( any type of personal data) be required to keep your google ranking in place. Any sites that do not have an SSL secure certificate, will have their ranking compromised.
What are the different types of SSL certificates that are available for purchase, and why you may wish to choose one over another. Your choices include:
- Domain Validated Certificates
- Company Validated Certificates
- Extended Validation Certificates
- Wildcard Certificates
- Multi-Domain Certificates
- Domain Validated Certificate
- For situations where the general public will be visiting a secure section of your site (e.g., making a payment by credit card), you’ll want to utilize a private SSL certificate such as this one. It is directly tied to your domain name, letting customers know they are on the correct website.
- Private SSL Certificates are appropriate for e-commerce websites and for any situation where you desire secure communication between your website and its visitors.
- We provide the Comodo Positive SSL, which is a domain validated certificate.
- For more details, visit our article on the Difference between Instant and Positive Private SSL.
- Company Validated Certificates
- A company validated certificate is similar to a domain validated certificate; however, additional documentation must be provided to certify your company’s identity. The biggest advantage of a WHOIS company validated SSL certificate is the way your site is displayed in a browser. More validation means more trust, and your visitors will have more confidence in the security of your site.
- Sombrilla provides the Instant SSL, which is a company validated certificate.
- Extended Validation Certificates
- EV certificates provide secure connections, verify the business’ identity, and help to prevent fraud through a thorough set of checks and validations.
- These certificates are designed to provide a higher standard of assurance for visitors to authenticate the business behind the domain. The green HTTPS address bar is exclusive to EV SSL certificates and reassures website visitors that they are interacting with a verified business on a secured domain.
- Wildcard Certificates
- A Wildcard SSL Certificate enables SSL encryption on unlimited subdomains using a single certificate. The subdomains must have the same second level domain name (i.e. domain.com).
- Multi-Domain Certificates
- Multi domain certificates make it possible to secure up to 210 domains with a single certificate. You can mix all your different second level domains (i.e. domain.com, www.domain.com.au, domain.net.au, and otherdomain.com.au) sites.
Important Things You Should Know Before Installing an SSL Certificate
When considering an SSL certificate for your website, there are a few points to keep in mind prior to purchasing.
- Multiple SSL Certificates with SNI
- SSL Certificates are Issued on an Annual Basis
- SSL Requires a Dedicated IP Address
- Changing to a Dedicated IP Address Requires Time to Propagate
- Only One SSL Certificate per Plesk Control Panel
- You Can Have More Than One Domain or Subdomain on an SSL Certificate
Take Your Business to the next level
Sombrilla Digital can increase the search engine rank and site traffic of any company. The expertise offered by its technical and copy writing staff enables Sombrilla Digital to successfully meet the needs of companies with complex websites in competitive industries.
We analyse your web site
We first analyse your website, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. SEO can be a complex set of activities and can range from how active you are on social media to how relevant your content is to your industry.
On-Page & Off-Page Optimization
Sombrilla Digital build websites with SEO very much in the plan. From title tags, to optimising images we do everything we can to give your website a running start over your competition when it comes to search ranking. We know from the ground up, what makes a good website compared to a bad one when the bots come around. The theme is consistent with your targeted keywords. The search engine is a robot, not a human so if you understand it’s processes then you can manipulate the results. So when your potential customers are searching for specific business related keywords you will be found.
HOW WE DO SEO
Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. We will need to do a thorough examination of your website and then recommend what is required to kick start the SEO.
KEYWORD RESEARCH
Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains
ONSITE OPTIMIZATION
Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position
LINK BUILDING
In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage
REPORTING AND ANALYSIS
Our SEO review consists of several factors like a content, linking structure, social media efforts, and its trust on the internet
6xGrowth in
Growth in
keyword ranking
398%Increase in
Increase in
Organic traffic
80%
Increase inTop 10 ranking
129%Increase in
Increase in
Visit duration
Why SEO is Beneficial to Your Business?
Major Search Engines
96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL)
Effective strategy
SEO allows you the ability to choose keyword phrases for searches performed by potential customers
342 billion Search Results
In November 2016, more than 17.5 billion searches were performed with 342 billion search results
Bring Visitors
Solid SEO and search friendly Web design will help bring visitors to your Website
Consumer Perception
Consumer perception is that the higher a Web sites is ranked in a search engine
Lets Get Started
your project
We focus strongly on function and usability and train you to manage your website as a business asset. We go to great lengths to assure your content is delivered in such a way that visitors can easily and intuitively find the information they seek, resulting in a pleasant and productive user experience.
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