Ranking Importance
In 2016 research shows that approximately 85% of all Web sites are found via search engines
SSL and Secure Certificates provide security for your website by encrypting communications between the server and the person visiting the website. Plainly speaking, they are the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.
With Google’s recent announcement, earlier this year, they will flag all the unencrypted websites on the internet by the end of 2017. This means if your website doesn’t have an SSL certificate, it will display a ‘Not Secure’ in the URL bar. This will effect your google ranking and you will be penalised by search engines. It is also detrimental to the trust you have built in your brand and can have far reaching effects on brand perception.
SSL Certificate has following information:
In order to use SSL, you need to have an SSL Certificate (also known as a Secure Certificate) installed on your server Firefox, Safari or Google Chrome.
There are two main reasons why you would need an SSL Certificate. The first and most common reason is because you want to accept credit card payments on your website. The second reason is that you may have confidential information that you want to keep secure while it is being accessed via the web. SSL Certificates also help to protect your passwords from being intercepted, when typed into a secure login page.
If you are accepting credit card payments online via a merchant account, the credit card associations and networks require that you use SSL whenever you transmit credit card information, such as the card number, cardholder’s name, expiration date, CVV code, etc. (such as when a customer enters their credit card on your shopping cart order form or payment page). This is an important part of making your website PCI compliant (a set of rules that must be followed in order to accept credit card payments).
In addition to being PCI compliant (which is required by Visa, MasterCard, Discover Network, American Express, Diners Club International, JCB and your payment processing company), your customers also look to see if your order form or shopping cart is secure before entering their credit card information. You can easily lose sales if your customers see that your site is not secure.
If customers are not entering credit card information directly on your website, but rather entering it directly on a payment processing company’s website, such as PayPal, Google Checkout or Amazon Payments, you should still get an SSL certificate because there are new regulations that have been introduced by google for website compliance and ranking scores, that have made collecting data ( any type of personal data) be required to keep your google ranking in place. Any sites that do not have an SSL secure certificate, will have their ranking compromised.
When considering an SSL certificate for your website, there are a few points to keep in mind prior to purchasing.
Sombrilla Digital can increase the search engine rank and site traffic of any company. The expertise offered by its technical and copy writing staff enables Sombrilla Digital to successfully meet the needs of companies with complex websites in competitive industries.
We first analyse your website, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. SEO can be a complex set of activities and can range from how active you are on social media to how relevant your content is to your industry.
Sombrilla Digital build websites with SEO very much in the plan. From title tags, to optimising images we do everything we can to give your website a running start over your competition when it comes to search ranking. We know from the ground up, what makes a good website compared to a bad one when the bots come around. The theme is consistent with your targeted keywords. The search engine is a robot, not a human so if you understand it’s processes then you can manipulate the results. So when your potential customers are searching for specific business related keywords you will be found.
Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. We will need to do a thorough examination of your website and then recommend what is required to kick start the SEO.
Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains
Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position
In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage
Our SEO review consists of several factors like a content, linking structure, social media efforts, and its trust on the internet
In 2016 research shows that approximately 85% of all Web sites are found via search engines
96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL)
SEO allows you the ability to choose keyword phrases for searches performed by potential customers
In November 2016, more than 17.5 billion searches were performed with 342 billion search results
Solid SEO and search friendly Web design will help bring visitors to your Website
Consumer perception is that the higher a Web sites is ranked in a search engine
We focus strongly on function and usability and train you to manage your website as a business asset. We go to great lengths to assure your content is delivered in such a way that visitors can easily and intuitively find the information they seek, resulting in a pleasant and productive user experience.