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Search Engine Marketing

What is content marketing?

Marketing has evolved significantly. Previously, it involved traditional methods like letter drops, emailing potential clients, faxing, and other proactive approaches to find clients. Today, it’s about being easily discoverable and delivering precisely what potential clients seek. You must not only have an appealing appearance but also provide informative, seamless online experiences that resonate.

With countless businesses, services, and products at everyone’s fingertips, appearing among the top results is crucial to avoid losing potential clients. Whether you’re a business owner or represent a company, presenting well is essential. Your website must be mobile-friendly, and you must attract customers effectively within Google’s concise search result snippets.

At Sombrilla Digital, we don’t just aim to rank you for keywords you prefer. We invest hours in research, utilize an array of tools, and leverage years of experience to not only improve your search engine ranking but also ensure your online presence outshines competitors and facilitates growth into new markets.

We understand that one size does not fit all. That’s why we customize our strategies to fit your unique needs and budget. Whether you prefer a gradual, long-term approach or an aggressive campaign to dominate your industry, we have the expertise to deliver.

LEVEL ONE

$799

ex gst / month

This package would suit your new, small or startup business that is looking to dominate your local area.

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LEVEL TWO

$1599

ex gst / month

Level 2 will bring you traffic to your local and surrounding suburbs. This suits a business looking to grow locally including surrounding areas.

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LEVEL THREE

$3699

ex gst / month

As we get more serious about growth Level 3 packages combine the 2 above but aggressively push your SEO rankings across your home state.

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LEVEL FOUR

$6499

ex gst / month

The aggressive approach works when you are looking to rank nationally or aggressively state wide. We track your rankings, traffic and adjust this strategy to ensure your company ranks amongst the best in your industry.

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Our Packages Include

A full assessment and proposal with an outline of our offering. We will cover all pricing, terms, conditions and how we will communicate with you and what you should expect over this time.

PROPOSED PHRASES

During our initial talks we will discuss your current websites rankings, phrases that you may rank on, potential phrases and areas you would like to grow your business into. We will discuss with you a realistic set of words and phrase which will suit you and your budget. If you rank for phrases such as your name or random words you would need to understand that they may not have the highest search volume or attract the right relevant traffic. Changing your strategy along the way may be an option also as you may find one phrase you do exceptionally well on.

WORKING WITH YOUR TEAM

We understand that sometimes you want skills retained in your team, you would like your developers to do the work or you want your staff trained. SEO Empire can work with your team on upskilling you in all areas around websites, social media, SEO & SEM and growing online.We can work on a one on one basis mentoring your management, marketing team or juniors who you would like to run your website content, social media or blogs.

BACKLINKS

One of the most important aspects of SEO is back links. This is becoming less important over time but currently they are important and need to be healthy. This means from a good and reputable website and not spammy. Back links are links to your site from other sites that are reputable. Sharing one of your great and informative blogs for example is a backlink. Hopefully these are being shared on a reputable site which is regularly updated with relevant and good content.There are many ways to obtain back links, many of these are in a good way as per Google’s guidelines and other ways are not so good. Good ways to get back links and by Google’s terms is called in the industry “White Hat SEO” and this is purely what SEO Empire us. We do the hard work and all the 1% good things we can for SEO rather than the quick and easy solutions which may not be long lasting or risky.

SEO CHANGES

SEO isn’t just SEO. It has changed and will continue to do so. Gone are the days of easy rankings doing a few different things. Today you need a full solution. You need to work on social media, informative blogs, creative content, amazing pictures, have a call to action, build an easy website to use, have a fast loading website and ensure that people can get to the information or your contact info as quick as possible. Client interaction is important and so is getting your database populated and keeping it up to date. When you think SEO think a permanent solution with lots of content and maintenance. The more you put in, the more you will get out!